BROADCAST & PR SERVICES
REQUIRES A QUICK TURNAROUND. WE UNDERSTAND THE NEEDS AND FORMATS OF MOST NEWS AGENCIES AND WHAT IS NEEDED FOR SHOOTING AND EDITING WHEN TIME IS NOT ON YOUR SIDE
NEWS, B-ROLL & PRESS RELEASES
BROADCAST E.N.G. (ELECTRONIC NEWS GATHERING)
Some of our clients:
CGTN NEWS, GLOBECAST, BBC, VIVID, SABC, E-TV, CLOCKWORK ZOO, BIG SHOT MEDIA AMONG OTHER BROADCASTERS...
Whether it's E.N.G. (Electronic News Gathering) news, sports or reality shows, we know it requires a quick turnaround, getting to the story while it is fresh and shooting with 'quick-on-your-feet' thinking to gather what is needed. Freelancing is in our D.N.A.
From being part of the ABSA CAPE EPIC production for five years and THE BIGGEST LOSER reality tv series to current affairs news, this is something that has been a core part of openskymedia for many years. We understand the needs and formats of most news agencies and, that time is against you from the moment you get the call to when the package goes to air. As always, precision and excellence are the foundation of all our aired packages.
B-ROLL FOOTAGE
WHAT IS B-ROLL & WHY DOES YOUR COMPANY NEED IT?
B-Roll footage refers to supplementary or secondary footage that is used in video production to complement the main or primary footage. It is often used to provide context, visual interest, or support the narrative of a video.
Here are the reasons why B-Roll footage is essential and why we need it:
1. Visual Enhancement: B-Roll footage adds visual interest and variety to a video. It helps break up the monotony of solely using the primary footage and keeps the viewer engaged by offering different perspectives, angles, or scenes.
2. Contextualisation: B-Roll footage provides context and supports the main content or story being conveyed in the video. It helps to illustrate or demonstrate the subject matter, add depth, and make the video more informative and understandable.
3. Covering Edits and Transitions: B-Roll footage is valuable for covering edits or transitions between shots in a video. It can smooth out abrupt cuts or changes and create a seamless flow between scenes, making the video visually appealing and professional.
4. Visual Storytelling: B-Roll footage contributes to the storytelling aspect of a video. It allows filmmakers to visually show details, actions, or environments that enhance the narrative and help evoke emotions or convey messages effectively.
5. Supporting Interviews or Voiceovers: B-Roll footage is often used to supplement interviews or voiceovers in a video. It provides visual context or illustrates what the speaker is discussing, making the content more engaging and impactful.
6. Adding Production Value: The use of well-crafted B-Roll footage can significantly enhance the production value of a video. It gives the impression of a higher quality production, making the content more professional and visually appealing.
7. Filling Visual Gaps: B-Roll footage can fill visual gaps in a video, such as covering up technical issues, incomplete shots, or moments where the primary footage may be lacking visual interest. It ensures a visually engaging experience for the viewer throughout the video.
In summary, B-Roll footage is supplementary footage used in video production to enhance visual appeal, provide context, support storytelling, and create a more engaging and professional video. It is a valuable tool for filmmakers and content creators to enhance the overall quality and impact of their videos.
Open Sky Media has worked with a number of leading companies over the years in order to create bespoke B-Roll packages which are tailored to their needs.
It is a perfect handover for press, broadcasters, and YouTubers alike because it puts your best foot forward in a world that seeks to wrong foot you on difficult subjects. It helps to ensure that you are making the statement you want to put out to the world rather than allowing someone else to tell your story.
B-Roll Packaging is an art form that provides everything your business needs to say. We work with highly esteemed journalists to compile 'Broadcast-ready' packages that the press and news agencies are able to use within their stories. It will be footage that meets all their requirement standards.
PRESS
RELEASES
WHAT IS A PRESS RELEASE & WHY DOES YOUR COMPANY NEED IT?
A Press Release is a service
A press release is a written statement or announcement issued by a company, organization, or individual to the media. Its purpose is to inform journalists and the public about specific news, events, or developments related to the entity issuing the press release.
The primary goal of a press release is to generate media coverage and publicity for the subject matter it presents. By distributing the press release to journalists and media outlets, the issuing entity aims to attract attention and interest from journalists who may find the information relevant to their audience.
PRESS RELEASES SERVE SEVERAL IMPORTANT PURPOSES:
1. Publicity and Media Coverage: Press releases provide an opportunity to gain media coverage and exposure for a company, product, service, event, or any other newsworthy information. They help in creating awareness and generating interest among journalists, leading to potential news stories, interviews, or features.
2. Communication and Information Sharing: Press releases are an effective means of disseminating important information to a wide audience. They allow companies and organizations to share updates, announcements, product launches, financial results, new partnerships, or any other noteworthy developments.
3. Brand Building and Reputation Management: Press releases contribute to shaping a company's image and reputation. By strategically crafting and distributing press releases, organizations can control the narrative and highlight positive aspects of their activities, achievements, or initiatives.
4. SEO and Online Visibility: Press releases, when distributed online, can enhance search engine optimization (SEO) efforts. Including relevant keywords and backlinks in the press release can improve the visibility of the issuing entity in search engine results, potentially driving traffic to their website.
5. Investor Relations: Press releases are an essential tool for communicating with shareholders, potential investors, and the financial community. Companies use press releases to provide updates on financial performance, acquisitions, dividends, leadership changes, and other information that may impact investors' decisions.
Overall, press releases play a crucial role in generating media coverage, promoting brand visibility, sharing important information, and managing the reputation of an organization. They are a valuable tool in public relations and strategic communication, helping entities to effectively communicate with the media, stakeholders, and the public.
Awards
FILM
Awards
2017
OFFICAL
Selection
2017
FILM
Festival
2017
iFM Finalist 2019
Working in conjunction with UhUB in producing the training videos for their online learning and marketing platform.
iFM Award 2018
Working in conjunction with UhUb in producing the training videos for their online learning platform.
The Hollywood Hills Awards 2017
For P.O.V. with Tarryn and Graeme Meaker
FILMSshort Online Film Festival 2017
For P.O.V. with Tarryn and Graeme Meaker
SoCal Film Festival 2017
For P.O.V. with Tarryn and Graeme Meaker
iFM Award 2013
Working in conjunction with NuServe in producing the training videos for their online learning and marketing platform.