VIDEO ADVERTISING IS SHAKING UP THE MARKETING WORLD.
86% of businesses who used video as a marketing tool, held steady from the previous year.
With advances in smartphones, tablets and streaming services, the use of video for advertising has evolved to being the choice for most advertising strategies.
That's because many people are changing their video viewing habits. According to Deloitte, 80% of U.S. consumers are now paying for streaming video service, up from 73% before the Covid-19 pandemic began. Additionally, as of last year, 78% of people watch videos online each week, and 55% say they watch them daily.
Mobile phones in particular have gotten bigger, faster and more conducive to video advertising. Today, businesses have the opportunity to serve personalized video messaging right into the hands of consumers like never before. Not only that, but it has proven to be effective. Viewers reportedly retain 95% of a message when they watch it through video.' - According to a 2021 report from Forbes.com
WEBPAGE BANNER & SOCIAL MEDIA CONTENT: THE HIVE ROOMS
This Social Media Campaign was commissioned by THE HIVE ROOMS for their webpage banners and social media content. They are a multifaceted facility with music rehearsal and recording studios serving the London and South East. They provide multipurpose spaces for musicians, drum practice, writing sessions, music video productions, audio mixing, mastering and voiceovers.